CASE Floors is a family-owned flooring brand distributing premium LVP products through a network of local neighborhood retailers. A full digital redesign helped reposition the company within a crowded, commoditized category by translating the new brand into a contemporary digital experience that balances clarity, warmth, and a community-first ethos.

Seeing Takes Time is the home of my independent collage practice, exploring the intersection of analog and digital image-making through form, texture, and composition. The project focused on creating a space that feels immersive and exploratory, allowing the process of making to guide navigation and meaning.

Casa Ayla is an avocado farm rooted in a philosophy of slow, intentional living—one that honors land, ancestry, and the rituals of gathering. As a new venture, the website translates the brand’s ethos into an elevated, editorial digital environment. The challenge was to create something that felt both refined and emotive—balancing a sense of luxury with warmth, texture, and humanity, in line with the deeply personal origins of the project.

Magna-Tiles is a leading brand in magnetic construction toys, known for fostering open-ended, hands-on STEM play. For their new website, we evolved a templated foundation into a more distinctive and brand-aligned digital experience, shaping a system that reflects the creativity and joy of the product while strengthening the brand’s contemporary presence—contributing to a 60%+ increase in sales post-launch.

BallerCam is a device that transforms a smartphone into an automated sports camera, capturing and livestreaming games through an intelligent tracking system. Following brand development by the BRAINS team, I contributed to the site’s strategy and design, shaping the digital experience to create a sleek, contemporary interface that communicates both performance and ease of use.