CommonLit supports teachers and students with a large library of literacy resources. For a new brand direction, I built a complete visual system—identity, typography, illustration, a mascot named Theo—and carried it from a wordmark to a pricing page, through campaign and social. Hand-drawn elements and warm color speak to student curiosity without losing the credibility teachers expect.

Casa Ayla needed a website to carry the brand’s sensibility beyond individual products. I developed the selected digital direction and design, turning a farm stand into an editorial world across the oils, produce, and recipes. The system keeps the experience considered and the shopping direct.

MovementMusick is a Wichita-based nonprofit that expands access to music and supports emerging talent. For this pitch, I developed a flexible typographic identity built around dynamic letterforms, paired with high-contrast concert photography to carry a crowd's energy, made to hold up on a festival stage as easily as on a lanyard. It extended across posters, merch, social, stage, and web design.

MTRL Goods entered a crowded work-glove category. I designed the visual system to give practical gear a reason to stand out, without losing the directness the category expects—a diagonal-cut M mark, a bold utility typeface paired with a sturdier serif, and a high-contrast blue-and-orange palette carried from the glove itself onto packaging, product photography, and campaign applications.

Elevating a brand to reflect a product's quality can strengthen, rather than erase, the authenticity of a family-owned business. CASE Floors sells premium flooring factory-direct through a network of local distributors, a structure built to help small business owners grow. The page is structured around how the product works—with sections clicking into place while color, illustration, and photography balance precision with warmth.